Boohoo Style

Boohoo is one of the UK's leading online fashion retailers, offering trend-led clothing at affordable prices. Boohoo provide a wide selection of celebrity and catwalk inspired pieces - with lots of new looks arriving daily. Aimed at fashion forward females, Boohoo offers the very latest styles in clothing and accessories for women that love keeping their look on-trend and affordable.

We worked with Boohoo on a twitter based app. The idea was to create an app that let friends, workmates and general public use their collective buying power to push up the boohoo gauge for an increased discount. Twitter users that tweeted @boohoostyle would get a direct message on Twitter with a coupon code that they can then use make a purchase on boohoo.com.